Whether you're trying to gain notoriety for a blog or trying to give your business an online presence, you will need some help when it comes to search engine optimization (SEO). The basis for SEO is having content on your website that is relevant to the search terms people use so that it will be found organically by search engines. There are several ways to format your website to rank higher, but these require the high cost of using consultants or spending a great deal of time changing the information on your site.
Search engine optimization tools are the most efficient way to make your site more visible and record how much progress your website has made. These tools can often do most of the legwork for you as they build links, rate your competitors and suggest additional high-traffic keywords. Using the best optimization tools will give you the search advantage over your competition.
These tools don't guarantee that your site will be visible on the first page of Google, nor should they. When you consistently use these campaign-management tools, and invest in them, you will see a dramatic rise in unique visitors to your website. We rated a list of SEO tools and have found that the best choices are Moz, RavenTools and Web CEO Online. For more information about making your website more visible on search engine results pages (SERPs), check out our articles on SEO tools.
When you're in the market for the best SEO keyword tools, it can be difficult to find a suite of tools that offers everything you need to manage an SEO campaign. At TopTenREVIEWS, we've scoured the internet looking for the highest quality SEO tools to help you on your journey to an optimized web presence. Here are the most important features you should look for in a set of SEO tools.
Reporting & Tracking
Accurate, thorough reports are essential for decision-making, and the SEO tools we've included on our lineup have reporting tools in spades. Whether you need a report on how many links you've acquired in the last month or the number of keywords you rank for in positions 1-10 in the SERPs, the best SEO toolsets have a customizable report for you.
These toolsets should help you optimize your site's existing content, and the best software can show you areas in which you can improve now, as well as provide strategies for going forward. This includes everything from scouring your site for broken links and duplicate content to analyzing keyword-targeting efficacy.
Links from other websites are crucial for search engine optimization. The best SEO tools help you find sites that can provide trusted, high quality links that will drive traffic and lend authority to your website. Look for features that help you find prospective linking sites, manage link-building outreach and provide ways to find out who's linking to your site.
Knowing the words your audience uses is another extremely important aspect of SEO. SEO tools that help you research and find the terms most frequently used keywords in your industry can help you find terms with the highest search volume so that you don't waste time optimizing for phrases that do not generate traffic. Keyword research tools are essential pieces of the best SEO software.
The best SEO tools will help you investigate your competition in great depth, comparing your inbound links, keyword targets, authority, traffic and search engine rankings. Some services even provide a browser toolbar that will give you insights into a page's performance as you browse the web. By giving you insights into your successful competitors' methods, these SEO tools help you model your campaign after other sites that are already successful in the areas you're targeting to improve.
Help & Support
SEO is a complex topic; so helpful customer service representatives and thorough documentation are necessities. Look for campaign management suites with active communities, thorough documentation and readily available support.
Each of these services will help your site become more visible to internet spiders that crawl the web searching for the relevant search terms you use on your website. It's important to find a service that will optimize your keywords and bring relevant hits to your website.
At TopTenREVIEWS We Do the Research So You Don't Have To.™