It has become a standard to use Google Analytics to track the amount of traffic to websites, what keywords people use to find websites and track your site's most popular pages. With those basic but essential SEO tools, you'll need a service to fill in the blanks, suggest keywords and compare your campaign to your competition. One of the best search engine optimization services that will help you do just that is Raven Tools.
Raven Tools' dashboard provides a place where you can track multiple campaigns under one roof. You will have a clear and comprehensive overview of paid search advertising, organic visibility, keyword tools, competitive analysis, social media analytics and link building. Some SEO experts may have issues about the slightly limited information each of these tools gives to them, but for an introductory website owner or small business SEO specialist, the dashboard gives a great at-a-glance idea of how each campaign is performing and what needs to be fixed.
With an incredible assortment of features that provide a better understanding of how to rank higher in search engine results, Raven Tools win our TopTenREVIEWS Silver Award for the best SEO tools.
The comprehensive dashboards Raven Tools offers are convenient and surprisingly thorough. Not only can you drill down in each category, but you can also get a quick, at-a-glance look at key metrics in each category's dashboard. The disadvantage to having this all-in-one spot is that it doesn't allow you to go as deep into each section as you would be able to in the individual services themselves.
Once you set up the service, it will take some time to sync your data. And if a service that you connect to doesn't already have a data cache, you will have to wait for data to store itself in Raven Tools' database. In Twitter's case, once you connect your Twitter account, you'll only have access to data from the moment you connected the account. Apparently, this is also true for the inbound links widget.
Raven Tools offers a robust paid advertising management dashboard, including basic overviews and detailed metrics that update automatically to include changes handled in your Google AdWords account itself. Currently, you can only manage Google AdWords campaigns through its service, but not Bing AdCenter or social media advertising platforms. This isn't a major defect, since anyone doing PPC is undoubtedly using Google AdWords, but if you're a heavy PPC marketer who uses several platforms, this isn't the dashboard for you. Raven Tools is solidly targeted towards optimizers who supplement with PPC, not the other way around.
Raven Tools' link manager is nice for outreach, but it requires you to manually add targets, update their status and so on, which makes it almost like a glorified spreadsheet. It's a little more robust than an Excel sheet, however, with several SEO-related outreach-tracking categories in place. Having all of this in the same area as the rest of your tools makes it a very attractive component of an already comprehensive dashboard.
Raven Tools offers an extensive research suite that pulls keyword data from several sources, such as Google AdWords, SEOmoz, SEMrush, and OpenCalais' Alchemy. The healthy mix of data from several sources makes this one of the more reliable keyword research tools available.
One unique feature of Raven Tools is its integration with Textbroker, an article-composition outsourcing service that can help you bulk up your site's content. While it can be risky to delegate your content creation in large part to external contributors, it can be a useful way to supplement your content needs.
Under Raven Tools' Research tab, you'll find two sections dedicated to competitive research: Website and Analyzers. These two functions look at the structure, keyword targeting, speed and other SEO-related factors to determine the overall quality of the SEO campaign behind them. You can use these reports to judge your own campaign's success or to discover key holes in your competitors' campaigns that you can fill in your own.
The Raven Tools team is fantastic; its high quality customer service representatives and active user community make the service appealing to do-it-yourself webmasters. If you're worried that you might not know as much as you need to about SEO to manage your own site, Raven Tools offers plenty of support via its blog, FAQs section and ever-present community members.
Raven Tools really aims to be an internet marketing dashboard. Rather than adding functionality or expanding your toolset, it takes tools you already use and puts them under one roof. This is useful, to an extent, but the tool might be more competitive if the company added some features that are more unique. The intent of Raven Tools is to be your all-in-one online marketing dashboard. It represents a high-level overview of your data, giving you an at-a-glance look at the important metrics that you're focusing on for your online business. For specialists, the Raven Tools dashboard might not provide the depth you need to dig deep into your analytics or manage several social media accounts, but it's great for do-it-yourself webmasters who need to keep tabs on several moving parts.
This application utilizes several different services and makes it easy for you to access them.
This service is a jack of all trades, but a master of none.
Raven Tools offers every tool an SEO beginner will need and makes the process easy to understand.