Moz, formerly SEOmoz, is the gold standard in SEO tools. The company's pro package is the best search engine optimization suite, by far. It's a good sign when the competition piggybacks your applications for use in their own services. Moz has found what webmasters are looking for – ease and full reporting – and has gone above and beyond what the market asked. Once you use Moz, you'll find out right away why it is our TopTenREVIEWS Gold Award Winner for the best SEO tools.
This SEO service has updated all of its already impressive tools with enhanced applications that focus on the company's area of specialty, but these tools all work great side by side. Also, most SEO tools websites focus on the features they provide and include a helpful blog as an afterthought. Moz provides a beginner's guide to SEO as one of its main pages. The company wants you to learn about the process before you decide to jump into the crowded online optimization pool. It also provides a group of free applications that you can try out with your website. If you're serious about boosting your website's visibility, it won't take long to see that Moz is the service to go with.
The only negative aspect of Moz Pro is its seemingly arbitrary limit on the number of keyword rankings you can track; since other services will allow you to track an unlimited number of keywords, Moz' quantity imposition is a strange one. It's likely to conserve resources on Moz' servers, but it still makes tracking a large volume of keywords cumbersome. Rankings and crawl statistics are only updated once a week, which is good for consistency but not so good for button-mashing number watchers. It can also be tough to show clients a ranking history if it doesn't take daily fluctuations into account.
In the Pro plan, you can run up to five different campaigns at the same time. That totals 300 keywords you can track over all five campaigns, which can be limiting if you're running a campaign with different themes or that spans multiple verticals. Rank tracking is thorough, though, with competitive analysis baked right in; you can see where you rank for your top keywords as well as where your top competitors rank.
Moz recently added a suite of reporting tools that allow you to schedule and update reports easily. The reports are fully customizable. Actually, you can't really have just a standard report. You have to build them yourself. We are very impressed with the MozBar, an SEO toolbar that provides a summarized view of your tracking and reports. You don't even need to log in to the site anymore because the toolbar can be upsized to provide full reporting.
The true power of Moz' link building tools can't be appreciated until you know how broad its Mozscape index is. This index of links, websites and authority metrics powers a good portion of other SEO tools in the same niche.
Moz' spiders crawl the web and analyze inbound and outbound links, calculate their proprietary domain and page authority, and cache the information for its customers to access. Studies have shown that these metrics are well correlated with Google's ranking algorithm, making them telling signs of a site's quality and its backlink profile. The only downside to this feature is that this index only updates once a month (and occasionally longer than that with outages).
Moz' keyword reports are easy to understand and quite thorough. Keyword tools such as the keyword suggestion tool are buried in the site's keywords area, making it a bit of a hassle to access. Click Campaigns, then Manage Keywords and then Find New Keywords to access this section of the site. Based on your analytics, this keyword generator tool will basically tell you which keyword phrases are already sending you traffic that you're not tracking. This feature isn't terribly useful, but it occasionally provides useable insights into keywords you may not have considered.
The keyword-difficulty tool shows you which sites are ranking for terms you want to target, and a few key metrics such as domain authority, page authority, number of searches on a local and global scale, and a broad match to exact match scale. The tool then averages these together, adds some magic together in a formula and produces an easy-to-digest keyword difficulty score. The score Moz' tool returns is quite indicative of the relative difficulty of ranking for the keyword, making it a great piece of information to show your clients when they ask you to get them to a top position for a term like "credit cards," for example.
With Moz Pro, a massive wealth of keyword research tools and other tools await you, giving you deep insight into exactly what kind of competition you're up against – from the aforementioned keyword-difficulty tool to the competitive analysis in the Mozscape index, competitor campaign tracking and a browser toolbar that lets you view at-a-glance metrics as you browse competitors' sites.
Moz utilizes an original feature called Fresh Web Explorer. With this, you can tracks every link and mention about your website across the web. This application is also great for seeing where your competitors are being mentioned so that you can build a link-targeting list. You can gauge the terms that are getting the highest number of hits and use that information to write relevant content.
The community that Moz has built is one of the most attractive parts of the Moz Pro SEO tool suite. A helpful Q&A section, educational blog posts, and the constant release of new features and extra tools make it a fantastic investment for any search engine optimizer.
The Q&A section is unique among products in this vein, making it a great place to seek help on an individual basis. While dedicated Moz representatives won't end up helping you as much as other community members, it's a good way to tap into the collective consciousness of the search community.
Whether you're a beginner in the SEO industry or an experienced search engine optimization consultant, the Moz Pro toolset is indispensable. From an immense and supportive community to a set of SEO tools that are so well made that competing companies use them, you can't go wrong with a subscription to Moz.
The Moz toolbar is insightful and highly convenient.
Keyword ranking is a limited service.
You cannot go wrong with Moz. The company has set a high bar for the congested SEO world.