PROS / Web CEO Online offers a comprehensive toolset that both novices and pro SEO users will appreciate.
CONS / The online version of Web CEO does not offer some of the more advanced features that the desktop version does.
VERDICT / Web CEO Online makes it easy to manage your website profile and perform multiple projects at once.
Editor's Note: Web CEO no longer offers its Web CEO Online package. The manufacturer lists a new version with additional features to those detailed below. We will evaluate these changes when we next update the SEO Tools reviews.
Web CEO Online is a full-scale online SEO tool that offers a keyword generator, link building tools, competitive analysis tools and reporting features. It even offers in-depth social media tracking tools. The full SEO toolkit is available online. You can log in and access your campaign details from anywhere, and you don't need specific software downloaded on your computer to use the program.
This top SEO tool allows you to track 25 projects at one time. The project dashboard provides detailed explanations and step-by-step SEO guidance. The task list is a useful spot to check off tasks as you complete them, and it provides a percentage score so you always know how much you have left to complete on tasks such as keyword research or acquiring links.
This SEO toolkit offers the basic tools to help you with your SEO program, and it also provides unique features that help you track and optimize your campaign. Web CEO Online's complete toolset and easy-to-use dashboard makes it our Top Ten Reviews Bronze award recipient.
When you use the keyword tool to evaluate your current keywords, Web CEO Online’s keyword generator suggests other keywords people frequently use to find information and sites that are similar to yours. That helps you expand your optimization.
Web CEO's keyword research tools also include a keyword basket. This tool helps you sort your keywords based on a keyword effectiveness index, global and local searches, site visits, clicks and more. It helps you choose keywords that will best fit as part of keyword optimize strategies.
Backlinks are an important part of increasing your page's quality as perceived by search engines. One of the most differentiating aspects of Web CEO Online's service is the backlink quality checker tool. This tool opens a window full of customizable widgets. You can add and remove widgets that range from Google link popularity to top five backlink anchor texts.
The focus that really impresses us is the level of information you can see about links that are detrimental to your site and your Google rank – toxic links. This SEO tool shows you just how harmful each toxic link is and gives you accurate instructions on how to remove them.
Web CEO Online has reason to boast about its competitive analysis. On your dashboard, you get a competitor overview option, which shows graphs comparing the visibility and rankings of your direct competitors. In the rank checker feature, you can compare your rankings by keyword, search engine popularity and how many backlinks your competitors' sites have compared with your site.
The competitor backlink spy tool allows you to compare your site or project against four similar competitors. You can see exactly where your competitors are getting popular backlinks from, which enables you to find traffic you could take advantage of.
Reporting & Tracking
One of the standout applications of this SEO tool’s service is how easy and customized the reporting can be. You can choose to see a brief report of how your keywords rank and how your site is ranking. The detailed report showed us how specific pages on our site were ranking and on which search engines they were being found. You can also search for information specifically by webpage or by tagged keywords.
The Social Buzz tool uses your designated keywords to search online social media to find related trends and traffic. One of our favorite tools included in Web CEO Online is the To Do List. After Web CEO Online runs a site audit, the To Do List tool provides a comprehensive list of tasks that can help you optimize your site. This tool is very helpful for beginners and SEO gurus alike, and the list includes thorough explanations of each item and why it is important.
Help & Support
Web CEO Online offers superior help and support features. It has email and live chat for reaching out to the company and getting answers to basic questions about using the SEO online tool. There is also a detailed FAQs section and a blog you can read for information about the product and about search engine optimization tactics.
Web CEO Online is an SEO toolkit that can be used by both SEO beginners and advanced SEO users. It offers keyword research tools and link building tools that can help you grow your online campaign and increase your page rankings. It is a solid choice for small business owners choosing to run their own SEO campaigns.